| Title | G&G Gin |
| Agency | G&G Advertising |
| Campaign | G&G Gin |
| Advertiser | Giants & Gentlemen |
| Brand | Giants & Gentlemen |
| Posted | November 2021 |
| Business Sector | Advertising & Communication |
| Story | Giants & Gentlemen’s mission is to help its clients tower like giants while acting like gents. So we distilled our very own Old Tom gin and packaged it with a brand identity that illustrates that very philosophy. We turned the iconic Cyclops—a member of a primordial race of giants—into a gentleman. We then placed him on a porcelain bottle that pays homage to Old Tom gin's humble beginnings when it was widely referred to as 'Bathtub Gin.' What started out as aself-promoted Christmas gift from a creative ad agency to its clients, quickly became a hit that is soon to be on the shelves at the LCBO. The liquid itself has been a tremendous success, earning accolades in international taste competitions such as 4 gold and 1 consumer’s choice at the Sip awards, as well as 1 silver and 1 bronze from the IWSC. Cheers to that. |
| Media Type | Packaging, Branding & Design |
| Chief Creative Officer | Natalie Armata |
| Chief Creative Officer | Alanna Nathanson |
| ACD | Steven Kim |
| Art Director | Steven Kim |
| ACD | Brandon Tralman-Baker |
| Copywriter | Brandon Tralman-Baker |
| Account Manager | Maddy Michaud |
| Studio Manager | Trevor O |
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