Title | Model |
Title (original language) | Modelo |
Agency | BBDO Argentina |
Campaign | Pressure - Lays |
Advertiser | PepsiCo Inc. |
Brand | Lay's |
Date of First Broadcast/Publication | 2006 / 8 |
Product | Aired Lay's |
Business Sector | Cocktail Snacks |
Tagline | Lighter, drier and less fat. |
Story | The TV campaign shows two women that feels the social pressure of getting married before going 30 and having the figure of a model. |
Philosophy | The TV campaign tries to change it by showing women that relax, that reject pressure and avoid being smothered. The new Aired Lays bring some air into womens lives. |
Problem | Today, society asks more and more from women every day. They were supposed to be married before 30, be great mothers, be cool and fashion, have the figure of a model, (and many other requests) all at the same time. |
Media Type | Television |
Length | |
Market | Argentina |
Creative Director | Pablo Travieso |
Copywriter | Pablo Travieso |
Account Executive | Alejandro Gowland |
Director | Alvaro Hernandez |
Production Company Producer | Jacqueline Lijtensten |
Director of Photography (DOP) | Nicolas Trovato |
Creative Director | Gonzalo Vecino |
Art Director | Gonzalo Vecino |
Agency Producer | Veronica Zeta |
Agency Producer | Loli García |
Account Director | Nicolás Pimentel |