UNESCO - "#MoveForEquality"

BBDO Düsseldorf GmbH

BBDO Düsseldorf GmbH Düsseldorf, Germany

6940

Title	#MoveForEquality
Agency	BBDO Düsseldorf GmbH
Campaign	#MoveForEquality
Advertiser	UNESCO
Brand	UNESCO
Date of First Broadcast/Publication	2019 / 3
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	Four-time Chess World Champion, Magnus Carlsen, and his rival, Anish Giri, flipped the board and turned the game upside down by breaking a key rule: white moves first. So, on this special day, black pieces make the first move. They have made it clear, through their symbolic move, that nobody should have an advantage or disadvantage because of colour.
Media Type	Digital
Length	73 seconds
Chief Creative Officer	Till Diestel
Creative Managing Director	Kristoffer Heilemann
Managing Director	Cornelius Kölblin
Creative Director	Michael Plückhahn
Creative Director	Rodrigo Henriques
Senior Art Director	Ailton Henriques
Senior Copywriter	Guilherme Nesti
Junior Art Director	Anina Waesche
Junior Copywriter	Henrik van Laak
Client Services Director	Simon Stitzl
Digital Account Executive	Jan Kronies
Head of Strategic Planning	Ralf Sieke
Creative technologist	Martin Boeing-Messing
Production Company	CraftWork Duesseldorf
Music and Sound Company	DaHouse
Camera Department	Kamera Rental
Gaffer	Jorgen Werner
Camera Assistant	Lars Pettersen
Chief Technician	Fabian Lopez
Photographer	Jan Kronies
CGI	Fuze Images
Post Creative Director	Marcio Bueno
Post Creative Director	Daniel Klock
Head of Post-Production	Cauê Andrade
3D Artist	Leandro Mendonça
Public Relations Agency	Emanate
Senior Consultant	Stefan Rybkowski
Consultant	Fabienne Guetzkow