| Title | Beehive |
| Title (original language) | Honungspojken |
| Agency | Tempel |
| Campaign | Not buying alcohol to minors - Systembolaget |
| Advertiser | Systembolaget |
| Brand | Systembolaget / Swedish alcohol retailing monopoly |
| Posted | December 1999 |
| Product | Systembolaget / Swedish alcohol retailing monopoly |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Don't buy alcohol to minors |
| Tagline (original language) | Handla gärna! Men köp inte ut |
| Story | Officer Raol smears a young boy in honey and then opens a beehive. "This is how bad it can end if you buy alcohol to minors, and then it's your fault." |
| Philosophy | Use a well known comic personality, Officer Raol, and make him show his point "this is how bad it can end if you buy alcohol to minors, and then it's your fault." |
| Problem | Older sisters and brothers / friends tend to buy alcohol to younger friends. Without thinking about the consequences it might lead to. |
| Media Type | Television |
| Length | |
| Market | Sweden |
| Copywriter | Anders Tempelman |
| Art Director | Olle Mattson |
| Agency Producer | Carl Molinder |
| Director | John Nordling |
| Director of Photography (DOP) | Fredrik Kallinggård |
| Production Company | Efti Mainstream |
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