Title | Les Femmes |
Agency | Publicis Etoile (now Publicis Dialog) |
Campaign | Les Femmes |
Advertiser | Group Azur |
Brand | Azur |
Posted | February 2000 |
Business Sector | Insurance |
Tagline | Un assureur comme on aime en avoir |
Story | A little girl is driving a toy car when a little boy arrives and forces her out. He takes place behind the wheel, drives and has an accident. This story is to prove that women have less car accidents than men do and are therefore granted special conditions by Azur. |
Media Type | Television |
Length | |
Market | France |
Creative Director | Jean Collette |
Associate Creative Director | François Bernheim |
Copywriter | Catherine Bocquet |
Art Director | Xavier Tormes |
Agency Producer | WAM |
Director | Etienne Chatiliez |
Production Company | Tele Tota |