Title | Genesis |
Agency | Ogilvy Germany |
Campaign | All You Need to Tell the Story |
Advertiser | dpa Picture-Alliance |
Brand | dpa Picture-Alliance |
Posted | November 2012 |
Business Sector | Photography |
Story | The campaign is based on the insight that there is an eternal dispute between Art Directors and Copywriters about who can make do without the other. Picture Alliance sides with the Art Directors to show that an ad can make do without a copywriter and thus collects brownie points with their main target audience. |
Media Type | |
Copywriter | Stephan Vogel |
Creative Group Head | Stephan Vogel |
Creative Director | Nico Ammann |
Creative Director | Helmut Meyer |
Art Director | Helmut Meyer |
Retoucher | Joachim Becker |
Image Data Bank | Picture Alliance |