IKEA - "Our Little World"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

9791

Title	Our Little World
Agency	Rethink Communications Inc.
Campaign	Our Little World
Advertiser	IKEA
Brand	IKEA
Date of First Broadcast/Publication	2021 / 4
Business Sector	Department Stores, Supermarkets
Story	Our homes have always been our own little worlds, and with the restrictions of the pandemic forcing us inside, this only became more true. But as everyone focused on bigger issues last year, the small acts of sustainability IKEA had always advocated for felt less important. So, to remind people that sustainability can still be achieved when we’re at home, we created the campaign Our Little World.
Media Type	Web Film
Length	60 seconds
VFX Company	A52 Visual Effects
Sound Design Company	Vapor Music Group
Chief Creative Officer	Aaron Starkman
Executive Creative Director	Mike Dubrick
Creative Director	Joel Holtby
Creative Director	Dhaval Bhatt
Art Director	Hayley Hinkley
Copywriter	Jacquelyn Parent
Chief Strategy Officer	Sean McDonald
Strategy Director	Shereen Ladha
Director of Broadcast	Shelby Spigelman
Broadcast Producer	Anne Marie Martignago
Broadcast Producer	Alex Butt
Production Company	Scouts Honour
Director	Mark Zibert
Director of Photography (DOP)	Mark Zibert
Executive Producer	Rita Popielak
Executive Producer	Simon Dragland
Post Production	Outsider Editorial
Editor	Michael Barker
Audio Engineer	Ryan Chalmers
Music Director	Ted Rosnik