| Title | First Timers |
| Agency | adam&eveDDB |
| Campaign | First Timers |
| Advertiser | Unilever |
| Brand | Marmite |
| Date of First Broadcast/Publication | 2023 / 9 |
| Business Sector | Spreadable Fats |
| Story | The film features two puppets who try out putting Marmite on a slice of toast for the first time, they are invited to “stroke that” “push that” and “lick that” via a series of suggestive scenarios. |
| Problem | Marmite is targeting young adults with a playfully suggestive campaign inviting them to experience their first time with Marmite, after YouGov research revealed that 43% of 18-24 year olds in the UK have never tried the spread. |
| Media Type | Television |
| Length | |
| Audio Post | 750mph |
| Group Executive Creative Director | Ben Tollett |
| Chief Creative Officer | Richard Brim |
| Creative Director | Colin Booth |
| Creative Director | Ben Stilitz |
| Project Manager | Linda-Aileen Macfarlane |
| Managing Partner | Tom White |
| Account Director | Max Sullivan |
| Account Director | Carrie Pollock |
| Account Manager | Lydia Barber |
| Business Affairs | Layla Husted |
| Business Affairs | Jamie Hirst |
| Business Affairs | Martin Eels |
| Design | King Henry |
| Head of Design | Paul Knowles |
| Media Agency | MindShare |
| Business Director | Tess Domenet |
| Account Manager | Anna Mason |
| Account Executive | Megan Wieland |
| PR Agency | W Communications |
| Campaign Director | Grace Jackson |
| Associate Creative Director | John Wilkinson |
| Account Director | Paige Hartley |
| Account Director | Cameron Webb |
| Account Manager | Ella Bull |
| Production Company | Smuggler |
| Executive Producer | Fergus Brown |
| Producer | Amelia Hanbury |
| Director | Guy Shelmerdine |
| Director of Photography (DOP) | Jan Cabalka |
| Editing Company | Shift Post |
| Editor | Saam Hodivala |
| Post Production | Absolute Post |
| Production Assistant | Megan Shaw |
| Special Effects / VFX | Kieran Baxter |
| Lead Artist | Kieran Baxter |
| Colorist | Dave Ludlam |
| Music Agency | Big Sync Music |
| Sound Design Company | Sam Ashwell |
| Mix | Sam Ashwell |
| Integrated Producer | Brittany Littlewood |
| Account Planner | Liora Ingram |
| Account Director | Natasha Irwin |
| Account Director | Ismaila Bojang |
| Strategy Director | Alexandria Oliver |
| Director | Jess O’Donohoe |
| Post Production | Kirsty Ratcliffe |
| Music Supervision | Alicia Leinot |
| Sound Producer | Olivia Ray |
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