Thai Red Cross - "Eye Bank: Smallery Art Exhibition (film)"

BBDO Bangkok

BBDO Bangkok Bangkok, Thailand

3651

Title	Eye Bank: Smallery Art Exhibition (film)
Agency	BBDO Bangkok
Campaign	Eye Bank
Advertiser	Thai Red Cross
Brand	Thai Red Cross
Posted	January 2011
Business Sector	Institutional/Public Interest/Non-Profit Org.
Tagline	Putting people in the shoes of those suffering can go a long way
Philosophy	Giffarine LZ vit, a brand of vitamins for the eyes, believes that patients with Corneal Disease can be cured and have a chance to see clearly once again.To help raise funds for Thai Red Cross Eye Bank, 156 artists were asked to create their artwork in 3x3 cm canvases. The tiny frames were later displayed at the Smallery Art Exhibition with all the proceedings (around US$ 15,000) going to the Red Cross.Both the artists (when creating) and the art lovers (when admiring the pieces) experienced the vision challenges of those with Corneal Disease.Can other charities around you benefit —maybe with the help of brands— from the empathy approach? Putting people in the shoes of those suffering, if done nicely, can go a long way.
Media Type	Case Study
Executive Creative Director	Suthisak Sucharittanonta
Creative Director	Subun Khow
Creative Director	Chanattapon Tiensri
Art Director	Korakot Konkaew
Art Director	Naphol Chantapakorn
Copywriter	Chanattapon Tiensri