NotCo - "Sheep"

AKQA Bloom

AKQA Bloom Miami, United States

932

This ad is part of the ACT Responsible Collection

Brand: NotCo
Country: United States

Advertiser: NotCo

Title	Sheep
Agency	AKQA Bloom
Campaign	What Livestock Would Look Like If They Survived to Full Life Expectancy
Advertiser	NotCo
Brand	NotCo
Date of First Broadcast/Publication	2023 / 4
Business Sector	Food
Story	When was the last time you saw an old cow, pig, or chicken? Most people have never seen these animals grow to a mature age, because in the current food system they only live a fraction of their natural lives. NotCo, the global food tech company known for its patented AI technology (Giuseppe) and mission to create a more sustainable world by removing animals from the food equation, is now leveraging AI in a new way – to help educate people on the disparity between how long animals live in nature compared to that of the conventional food system
Philosophy	NotCo, the global food tech company known for its patented A.I. technology (Giuseppe) and mission to create a more sustainable world by removing animals from the food equation, is now leveraging A.I. in a new way – to help educate people on the disparity between how long animals live in nature compared to that of the conventional food system. The captivating A.I. images can be seen on social media, billboards, and print ads in selected cities in the US through the end of Earth Month. The campaign, created by AKQA Bloom, wants to expose how surprised most people are to learn that cows can live up to 48 years in nature, pigs up to 23 years, and chickens over 20 years. However, in the current global food system, these animals only live a matter of months and sometimes even days. NotCo is also deploying the images across other countries where it operates, including Chile, Brazil, Canada, Mexico and Argentina.
Media Type	Print
Account Director	Silvia Brihy
Creative Director	Rodolfo Fernandes
Strategy Director	Emma Riley
Copywriter	Giovanna Pereira
Art Director	Seine Kongruangkit
Photographer	Leandro Viana
Producer	Gabrielle Levy
artist	Jean Zamprogno
Production	Fuze Images
Production	ArtClass