Title | Moonwalk |
Agency | FCB Lisbon |
Campaign | Don't text and drive. |
Advertiser | ACAM Drivers Safety Association |
Brand | ACAM Drivers Safety Association |
Date of First Broadcast/Publication | 2016 / 3 |
Business Sector | Consumer & Public Services |
Tagline | Don't text and Moonwalk. Don't text and drive. |
Story | The campaign was created to create awareness about texting while driving. The communications takes irony and exaggeration instead of the traditional tragic and violent approach. |
Philosophy | Texting whilhe driving increases by 800% the chances of getting involved in an accident. And that's why ACAM Drivers Safety Association took a step ahead and using humour, irony and exaggeration approved a campaign that made Portugal take a minute to think. |
Problem | Portugal is one of the countries where people text and drive the most and the usual tragic/violent campaigns against texting while driving has no effect. |
Result | The posters and social media shares generated a big buzz around the problem reaching much more people that a single poster could be able to. |
Media Type | Magazine |
Art Director | Ian Guimarães |
Copywriter | Viton Araùjo |
Chief Creative Officer | edson athayde |
Chairman | Luis Silva Dias |
Illustrator | Ian Guimarães |