Omo - "The Omo Tag"

TBWA\RAAD

TBWA\RAAD Beirut, Lebanon

10048

Title	The Omo Tag
Agency	TBWA\RAAD
Campaign	The Omo Tag
Advertiser	Unilever
Brand	Omo
Date of First Broadcast/Publication	2019 / 1
Business Sector	Cleaning Products, Soaps, Detergents
Story	The OMO Tag is like those you’ll find on all new clothes, but made entirely out of OMO detergent and 100% water-soluble. To reassert the brand's cause of advocating for an active lifestyle, the agency partnered with Lebanon’s biggest sports’ shop and placed the tags on the types of clothes that get the most dirty. Consumers simply had to remove the tag and put it inside their washing machines. It produced enough detergent to wash up to three garments, enabling users to witness OMO’s stain-removing power through an immersive experience.
Media Type	Case Study
Length	30 seconds
Chief Creative Officer	Walid Kanaan
Executive Creative Director	Manuel Bordé
Executive Creative Director	Fouad Abdel Malak
Art Director	Oswaldo Sa
Associate Creative Director	Oswaldo Sa
Art Director	Pedro Velasquez
Copywriter	Leonardo Konjedic
Copywriter	Tarik Frank
Motion Graphics Designer	Lucas Pimenta
Account Director	Diana Georges
Communications Director	Romy Abdelnour
Head Of Planning	Remie Abdo
Strategic Planner	Heela Daudzai
Production support	Christopher Ghorayeb
Head of Production	Rouba Asmar
Managing Director	Sagar Mirchandani
Project Manager	Mickdad Bhojani
Chemical composition analyst	Fatima Durrain
Print Technical Specialist	Ankit Bhatia
Production Unit Director	Saad Khan
Technical Lead	Marwan Elhussein