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Tina Castro
Tina Castro
Executive Director at UmStudio.com
São Paulo, Brazil
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TitleSenta que aqui tem história
Agency
Campaign Senta que aqui tem história
Advertiser Tok Stok Pacaembu
Brand Tok&Stok
Date of First Broadcast/Publication 2022 / 8
Business Sector Home Furniture
Philosophy The visual arts producer Black Madre signs the
film of the campaign created by the DPZ agency that presents the auction of
Original Pacaembu Chairs for Tok&Stok signed by nine Brazilian football
stars. The event takes place on August 31, at 5:30 pm, via
www.rmgouvealeiloes.com.br/catalogo.asp?Num=29580.
Stage for millions of unforgettable plays, there is no shortage of
remarkable stories of idols who were able to perform at the famous stadium
in São Paulo. The animation - with audio and soundtrack by Vox Haus -,
summarizes in one minute, the script of an imaginary match, which brings a
sequence of exciting moves carried out by the team of players participating
in the action.

With 100% of the profit reverted to the benefit of the NGO Gol de Letra,
the project to resignify the numbered chairs of Pacaembu is a partnership
between Tok&Stok and the DPZ agency, which developed the advertising action
“Sit here, you have history” for the campaign of retail network. Due to the
works on the stadium, which was now managed by the private sector, the
chairs would be discarded.

The film project started from the aesthetics of tickets and posters created
by Black Madre for the entire printed part of the campaign. Thanks to the
animation resources, in the game created by the producer, the athletes come
to life and it is possible to interact with the plays between athletes that
marked the history of Pacaembu.

Former São Paulo player, Caio Ribeiro, opens the animation, followed by
stars Rivellino, Casagrande and Zetti. Elano arrives and rolls the ball to
Pepe, who kicks it to goalkeeper Marcos, who defends it. Following the
teaser, it's Raí's turn to kill in the chest and make a perfect pass to
Emerson Sheik. At this moment, the player Formiga appears to head the ball
and send it straight to the goal. The film ends with the classic racing
scene of King Pele, who throws his iconic punch in the air, with all the
players going to meet him.

Media Type Digital
Length
Producer
Production Company
Creative Director
Executive Director
Planning Team
Planning Team
Attendance
Production
Illustration Coordinator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Illustrator
Animation Coordinator
2D Animation
2D Animation
2D Animation
2D Animation
2D Animation
2D Animation
2D Animation
Clean up
Clean up
Clean up
Clean up
Clean up
Clean up
Clean up
Clean up
Compositor
Compositor
Locution and Soundtrack
Chief Executive Officer (CEO)
Chief Executive Officer (CEO)
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Team
Creative Team
Creative Team
Business Team
Business Team
Business Team
Business Team
Project Management
Project Management
Approval Client
Approval Client
Approval Client
Approval Client
Approval Client
Media Team
Media Team
Strategy Team
Strategy Team
Strategy Team
Influence, PR & Social
Influence, PR & Social
Influence, PR & Social
Influence, PR & Social
Influence, PR & Social
Influence, PR & Social
Integrated Production
Integrated Production
Integrated Production
Integrated Production
Integrated Production
Digital Production
Production
Director
Director of Photography (DOP)
Executive Producer
Production Coordinator
Cast Production
Attendance
1st AC
2nd AC
AC
Logger
Electrician
Direct Sound
Editor
Sound Production
Music Director
Production
Production
Production
Production
Production
Production
Production
Production
Production
Finishing
Finishing
Finishing
Finishing
Finishing
Finishing
Finishing
Attendance
Attendance
Attendance
Executive Production
Coordination
Coordination
Coordination
Coordination
Coordination

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