European Commission - "The Shape"

ICF Next Bruxelles, Belgium

6669

Title	The Shape
Agency	ICF Next
Campaign	The Shape
Advertiser	European Commission DG COMM
Brand	European Commission
Date of First Broadcast/Publication	2019 / 5
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	"The Shape" focuses on freedom of expression, both for media and citizens, as enshrined within Article 11 of the Charter of Fundamental Rights of the European Union. To explore this theme, the film uses the metaphor of a mysterious black shape hovering over a village. As the cloud engulfs the village, media such as TV, the internet and newspapers, as well as arts like books and music, are destroyed by the darkness. Until a young woman stands up and reads Paul Eluard’s poem "Liberty", causing the black clouds to recede.
Media Type	Web Film
Length	274 seconds
Director	Jaco Van Dormael
Production Company	Hamlet
Executive Producer	Stephanie Deleuze
Cameraman	Grimm Vandeckerckhove
Editor	Maarten Janssens
Music	Gregory Caron
VFX Artist / Animation	Olivier Ogneux
VFX Artist / Animation	Dominique Ruys
Executive Creative Director	Babak Hosseiny
Deputy Creative Director	Philip Schiebold
Account Director	Tu Anh Ha