| Title | Self-esteem |
| Agency | Camisa 10 |
| Campaign | Self-esteem |
| Advertiser | FQM Farma |
| Brand | FQM Farma |
| Posted | June 2019 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | n Brazil, talking about sex during gynecologic consultation is still considered a taboo. This issue becomes even more evident with cancer patients. The purpose of the film, shown both in the social media of the brand and the NGO that supports the patients (Laço Rosa Foundation), was meant to provoke an open debate about this cause. The film was released and boosted in the social media during the October Rosa, the month dedicated to the international movement for breast cancer control awareness. |
| Media Type | Television & Cinema |
| Length | |
| Creative Director | Victor Vicente |
| Creative Director | Bruno Richter |
| Art Director | Erik Machado |
| Art Director | Erica Huebra |
| Copywriter | Larissa Coelho |
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