| Title | Courage |
| Agency | Most Likely To |
| Campaign | End Ageism |
| Advertiser | San Francisco Department for Disability and Ageing Services |
| Brand | San Francisco Department for Disability and Ageing Services |
| Posted | July 2020 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | Five young faces with old eyes superimposed each personify one of five attributes that “never gets old,” specifically passion, leadership, creativity, courage and intelligence. The campaign runs as hanging street banners, as giant wallscapes, and on transit media including train station digital display, bus tails and bus shelters. |
| Media Type | |
| Creative Director | Mark Butorac |
| Art Director | Mark Butorac |
| Copywriter | Trent Farr |
| Photographer | Peter Samuels |
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