| Title | Get a Flat |
| Agency | Jellyfish |
| Campaign | Get a Flat |
| Advertiser | BNP Paribas |
| Brand | BNP Paribas |
| Date of First Broadcast/Publication | 2023 / 7 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | TikTok is the go-to entertainment platform for Gen Z, but it’s also a place to vent about their struggles renting an apartment. To launch the Jeun’Appart offer from French Bank BNP PARIBAS, rapper D.ACE dropped a track inspired by their TikTok comments. This exclusive content drove a lip-sync challenge and got young people seeing BNP Paribas in a new light. |
| Media Type | Social Media |
| Market | France |
| Managing Director/Partner | Sandrine Reinert |
| Director/Executive Creative Director | Thomas Guilhot |
| Director/Executive Creative Director | Alexandre Boutry |
| Designer/Art Director | Thibaut Samter |
| Creative Director, Copywriter | Florian Kunlin |
| VP Brand Strategy | Michael Edery |
| Brand Strategy Director | Simon Athlan |
| Content Director | Pierre-Jean Ricini |
| Social/Content | Marine Terrasse |
| Client Partner | Raphaëlo Fiorentino |
| Account Director | Olivier Chevallier-Winters |
| Project Manager | Lucie Porentru |
| Production (Agency) | Cream Paris |
| Talent agency | DAT-WAY |
| Artist | D.Ace |
| Director | Wictor Piper |