| Title | The Scream - Cabbage |
| Agency |
OUT TO LUNCH
|
| Campaign |
The Screams
|
| Advertiser |
Boroume
|
| Brand |
Boroume
|
| Date of First Broadcast/Publication |
2022 / 9
|
| Business Sector | Environmental & Animal Issues
|
| Story | This campaign draws attention to world hunger and also to the fact that food waste adds additional climate climate issues to the planet. |
| Philosophy | The campaign takes inspiration to Munch's artwork "The scream". The agonized face in the painting has become one of the most iconic images of modern art, seen as symbolizing the anxiety of the human condition. In this campaign, the screaming face has been recreated with different food items that easily end up in the gargabe without much thought to attract attention to the subject of food waste and its consequences on not only hunger around the world but on the planet's climate crisis as well. |
| Media Type |
Print
|
| Image Manipulation / Retouching |
AMPOO STUDIO
|
| Creative Director |
Anna Stilianaki
|
| Copywriter |
Anna Stilianaki
|
| Photography |
Shutterstock
|
| Creative Director |
Tasos Georgiou
|
| Art Director |
Tasos Georgiou
|
| Account Director |
Irini Sohoriti
|
