Title | The Race |
Title (original language) | The Race (anglais) |
Agency | Havas Paris |
Campaign | The Race |
Advertiser | EDF |
Brand | EDF |
Posted | August 2018 |
Business Sector | Energy & Water Authorities, Utilities |
Story | A nail-biting race in which mythical creatures, mounted by pilots, blaze through the French countryside and utility provider EDF's various low-carbon energy production sites (solar, hydro, thermal, wind and nuclear). At the peak of the final sprint, the image cuts. We re-open on a living room scene and realise we're watching a father and his two kids play a video game. French people's daily lives are powered by EDF’S low-carbon energy. |
Media Type | Television |
Length | |
Sound Design Company | Kouz Production |
Advertising Manager | Sonia Diaz |
Production Company | Insurrection |
Animation | Mathematic |
Executive Creative Director | Christophe Coffre |
Art Director | Rémi Arnaud |
Copywriter | Edouard Dorbais |
Director | Thierry Poiraud |
Producer | Erinn Lothe Guillon |
Head of Production | Benoit Roques |
Advertising Manager | Pierre Viriot |
Advertising Manager | Virginie Maillebuau |
Advertising Manager | Nadia Pinon |
Advertising Manager | Ismail Berrada |
Managing Partner | Aurélien Pernot |
Assistant Director | Grégoire Barachin |
President | Christophe Coffre |
VFX Producer | Guillaume Marien |
Communications Director | Julien Villeret |
Chief Executive Officer (CEO) | Fabrice Conrad |
Consultant | Caroline Su |
Agency TV Producer | Virginie Meldener |
Agency TV Producer | Muriel Allegrini |
TV Production | Fabienne Meric-Rougier |
CGI Rigging | Jules Giraud |
Audio Post Production | Hercules HRCLS |
Audio Post Production | Benoit DUNAIGRE |
Music Composer | Zizi Jeanmaire |
Chief Creative Officer | Christophe Coffre |
Art Director | Rémi Arnaud |
Copywriter | Edouard Dorbais |
TV Producer | Virginie Meldener |
TV Producer | Muriel Allegrini |
Producer | Fabienne Meric-Rougier |
Producer | Erinn Lotthe Guillon |
Production Director | Benoit Roques |
Director | Thierry Poiraud |
1st director's assistant | Grégoire Barachin |
VFX Producer | Guillaume Marien |
VFX Supervisor | Julien Lambert |
VFX Coordinator | Gouna Logan |
Producer | Benoit Dunaigre |
Sound Design | Kouz |
Writer | Bernard Dimey |
Composer | Jean Constantin |
Singer | Zizi Jeanmaire |
Entrant Company | HAVAS |
Idea Creation | HAVAS |
Production | INSURRECTION |
Production | MATHEMATIC |
Production | HRCLS |
Media Placement | HAVAS |
Additional Company | SOCIALYSE |