| Title | Draw Ketchup 2 |
| Agency | Rethink Communications Inc. |
| Campaign | Draw Ketchup |
| Advertiser | H.J. Heinz |
| Brand | Heinz |
| Posted | November 2022 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Story | For most people, Heinz is synonymous with ketchup. When they think of ketchup, they think of Heinz. But the brand was in danger of becoming seen as old and nostalgic in addition to facing competition from new category entrants. As the world took for granted that Heinz was the definitive ketchup, we sought to use the iconic status of Heinz to re-ignite an emotional connection with the brand and bolster consumer loyalty. |
| Media Type | |
| Chief Creative Officer | Aaron Starkman |
| Executive Creative Director | Mike Dubrick |
| Associate Creative Director | Zachary Bautista |
| Art Director | Zachary Bautista |
| Associate Creative Director | Geoff Baillie |
| Copywriter | Geoff Baillie |
| Designer | Jaclyn McConnell |
| Chief Strategy Officer | Sean McDonald |
| Strategy Director | Julian Morgan |
| Production Company Producer | Alex Butt |
| Production Coordinator | Spencer J. Houghton |
| Print Producer | Narine Artinian |
| Production Company | R+D Productions |
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