Title | Bathtub |
Agency |
Futatsu Industries
|
Campaign |
Mammone
|
Advertiser |
Obos
|
Brand |
Obos
|
Date of First Broadcast/Publication |
2012 / 6
|
Business Sector | Real Estate
|
Story | The new OBOS campaign took inspiration from Italy and "Mammones", grown up men who prefer to live with their parents. This is an alien concept in Norway and thus a great contrast to the freedom offered to you by OBOS, where you as a member are given priority when bidding for one of OBOS' 80.000 apartments and houses across Norway. |
Philosophy | Obos offers unique advantages in the real estate market, with more than 80.000 houses to sold in priority to members. |
Problem | Get more members. Get exisiting members to stay. |
Result | New memberships are up based on this campaign. |
Media Type |
Television & Cinema
|
Advertising Manager |
Kjetil Framstad
|
Director of Photography (DOP) |
Laust T. Moerck
|
Director |
Kaper Wedendahl
|
Art Director |
Nina Cecilie Loftum
|
Copywriter |
Lina Nordland
|
Chief Creative Officer |
Aris Theophilakis
|