Canbo - "Nourish its happiness"

Pasaporte Studio Lima, Peru

1431

Brand: Canbo
Country: Peru

Advertiser: Canbo

Title	Nourish its happiness
Agency	Pasaporte Studio
Campaign	Nourish its happiness
Advertiser	Canbo
Brand	Canbo
Date of First Broadcast/Publication	2021 / 7
Business Sector	Others
Tagline	Nourish its happiness
Story	Passport Studio and Canbo nurture the happiness of pets. Canbo, the leading premium pet food in the Peruvian market, presented its new campaign for its brand: Canbo Súper Premium Paté together with Pasaporte Studio, its digital agency in Peru. Nourish it shappinesss Canbo's wet food communication platform, which speaks to all those dog lovers who seek to give their pets a premium, healthy and balanced diet. This campaign aims to educate, raise awareness and reinforce that correct nutrition and high quality proteins not only allow the dog to develop well and avoid diseases, but also reinforce other aspects, such as a good coexistence between the owners and their pets. So commented Koky Borrero, Creative Director General of the agency. “Feeding your dog correctly is giving our pets health, happiness and well-being, and that is where our concept points, we want our target audience to know that Canbo Super Premium Pate is an excellent supplement that will help our pets be more active playful, and that means they have a happier and happier life ”, they mentioned Paulo Castro and Daniel Inga, creative directors in charge of the project.
Philosophy	Nourish its happiness
Media Type	Social Media
Length	29 seconds
Executive Creative Director	Jorge Borrero
Head of art	Martin Asato
Creative Director	Paulo Castro
Art Director	Daniel Inga
Copywriter	Alexandra Ochoa
Designer	Hugo Licla
Associate Account Manager	Saori Horikawa
Director of Account Management	Coki Ruiz
Head of Social Media	Daniel Calizaya
Digital Planner	Luigi Lizza
Communications Planner	Francisco Arbaiza
Director of Brand Leadership	Franco Valencia
Brand Intern	Daniel Ojeda