Title | The Human Meat Plant Based Burger |
Agency | LOLA MullenLowe |
Campaign | The Human Meat Plant Based Burger |
Advertiser | LIVEKINDLY Collective |
Brand | Oumph! |
Date of First Broadcast/Publication | 2021 / 10 |
Business Sector | Food |
Philosophy | Oumph! is a plant-based brand born in Sweden, that is loved by vegans, vegetarians and flexitarians. The company is expanding throughout Europe to reach a growing audience of people who are discovering how delicious plant-based food can be. At Oumph!, plants and vegetables are turned into any mouthwatering meat you can imagine. Even if you are the biggest and most demanding veal, lamb, pork or chicken meat lover, Oumph! can resemble the taste and experience of any meat, by using only plant-based ingredients. Any meat? YES, any meat. Even HUMAN MEAT. That’s why this Halloween Oumph! has decided to take that one step further and make the boldest and most daring burger ever: a Human Meat Burger, that’s plant-based of course. The curious task of elaborating this scary plant-based recipe was led by Ankan “The Duck” Linden, co-founder and chef at Oumph!. If you are in Stockholm next Saturday October 30th, Halloween Eve, and you have the guts to try it, you are invited to find out just how tasty this Plant-Based Human Meat Burger is. Go to Nytorget at 22.00 h where these special edition burgers will be dished out. Don't miss the chance as it will only be available this Halloween, you know, otherwise it would be creepy. |
Media Type | Product Design/Development |
Length | |
Production Company | Landia |
Chief Marketing Officer (CMO) | Mick Van Ettinger |
Global Brand Lead | Henrik Åkerman |
Global Brand Manager | Linda Arnason |
Brand Manager | Elisabeth Samuelsson |
Chef | Anders Ankan Linden |
Executive Creative Director | Tomás Ostiglia |
Creative Director | Kevin Cabuli |
Creative Director | Jorge Zacher |
Senior Copywriter | German Rivera Hudders |
Senior Art Director | Diego Vieira |
Art Director | Ezequiel Scarpini |
Graphic Designer | Yan Graller de Oliveira |
Managing Director | Tom Elliston |
Head Of Planning | Lucas Rodriguez |
Account Director | Oscar Fernandez |
Head of Production | Felipe Calviño |
Head of PR & Comms | Saskia Van Liempt |
Director | Milton Kremer |
Executive Producer | Nico Cabuche |
Executive Producer | Marta Martínez |
Director of Photography (DOP) | Miguel Roldán |
Producer | Alberto Lopez |
Production Director | Cris Galán |
Production Designer | David Fernández |
Editor | Pau Luzón |
Post Production | Julian Lopez Coppola |
Wardrobe / Stylist | Marga Vázquez |
Music | Aimar Molero |