| Title | The violence tree |
| Agency | Artplan |
| Campaign | The violence tree |
| Advertiser | SOS Woman and Family |
| Brand | SOS Woman and Family |
| Date of First Broadcast/Publication | 2018 / 11 |
| Business Sector | Anti-Domestic Violence, Sexual Abuse |
| Tagline | A simple call can change the story of your family. According to research*, 4 out of 10 woman who grow up with domestic violence suffer from the same aggressions in adulthood and 40% of the aggressors also grew up in a violent environment. Report it. Call 180. |
| Story | In the Brazilian northeast region, at least 4 out of 10 woman who grow up with domestic violence suffer from the same aggressions in adulthood, says a research. To tackle the issue, NGO SOS Woman and Family launched a shocking print advertising that portrays a family tree, where only the women have aggression wounds. It points out that reporting the abuses by calling 180 is an important instrument to stop domestic violence from passing on through generations. Print advertisement created by Artplan, Brazil for SOS Woman and Family, within the category: Public Interest, NGO. |
| Media Type | |
| Creative Director | André Sartorelli |
| Art Director | Pedro Teixeira |
| Copywriter | Vinicius Lima |
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