WWF Chile - "Fire siren"

Wunderman Thompson

Wunderman Thompson Santiago, Chile

Awards

4697

Brand: WWF Chile
Country: Chile

Advertiser: WWF

Title	Fire siren
Agency	Wunderman Thompson
Campaign	Nature is calling for help
Advertiser	WWF
Brand	WWF Chile
Posted	November 2021
Business Sector	Environmental & Animal Issues
Story	We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them.
Problem	WWF needs to raise funds. That's why we created this campaign to get new partners.
Media Type	Radio
Production Company	Iconoclast
Chief Marketing Officer (CMO)	Isabelle HERMAN
Advertising Manager	Pierre CAILLEAU
Advertising Manager	Guillaume Saez
Senior Brand Manager	Géraldine NEVEÜ
Digital & Brand Manager	Camille BEGHIN
Executive Creative Director	Christophe Coffre
Art Director	Jordan Molina
Copywriter	Ludovic Miège
Art Director	Didier Richarth
Art Director	Jean-Yves del Volgo
Art Director	Robin DE HARO
Strategic Planner	Romain Roux
Strategic Planner	Samia Gauvard
Account Management	Patrick Le Cerf
Account Management	Caroline Su
Account Management	Aymeric Valadas
Account Management	Claire Bouvet
Agency Producer	Carine Petit
Agency Producer	Géraldine Tisserant
Head of Social Media	Ludovic Chevallier
Social Creative Director	Leah Morse
Social Art Director	Juanita ARENAS PEDRAZA
Social Copywriter	Nathan GRÉGOIR
CM	Pierre LE DAMANY
TV Producer	Benjamin Besnainou
Director	Vincent Lobelle
Producer	Jean Duhamel
Special Effects / VFX	Poster
Post Production	Cyril BOURDESOULLE
Post Production	Poster
Audio Post Production	Hercules HRCLS
Sound Producer	Ivan Jovanovic
Sound Producer	Alexis Venot
Music Company / Composer	Hercules HRCLS
Food Stylist	Valéry Drouet