| Title | Game Chaingers |
| Agency | BETC Paris |
| Campaign | Game Chaingers |
| Advertiser | UNICEF |
| Brand | UNICEF |
| Posted | November 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny. |
| Media Type | Web Site |
| Advertising Manager | Ann Avril |
| Advertising Manager | Christine Chevalier |
| Advertising Manager | Hubert Chaminade |
| Account Manager | Catherine EMPRIN |
| Account Manager | Quentin Derviso |
| Executive Creative Director | Stéphane Xiberras |
| Creative Team | David Campèse |
| Creative Team | Tiampa Bamrounsavath |
| Art Director | Pierre Jungers |
| Production Company | Make Me Pulse |
| Head of Production | Bao Tu-Ngoc |
| Creative Tech | Boris Le-Berre |
| Music Creative Director | Christophe Caurret |
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