“DEJA VIEW” re-counts the story of a couple driving in their Infiniti Q50, unsure of who and where they are and whom to trust. Perhaps most importantly, they are unsure of who they are running from or to. Throughout this cinematic experience, viewers will be able to affect the characters’ choices and, via mobile phone conversations, to help them navigate through these disconcerting circumstances.
Philosophy
Infiniti released "DEJA VIEW," a ground-breaking responsive film that dynamically adapts to each viewer, depending on their spoken interactions with the onscreen characters. The film, which was produced in partnership with award-winning branded content company Campfire, features the all-new 2014 Infiniti Q50 luxury sports sedan and can be viewed at www.infinitiusa.com/deja-view.
Problem
Create an immersive entertainment experience that is unique to practically each and every viewer, where we combines cinematic narrative with new technologies - including the latest natural language processing systems.