| Title | The Walkumentary |
| Agency | DentsuBos |
| Campaign | The Walkumentary |
| Advertiser | Brita |
| Brand | Brita |
| Date of First Broadcast/Publication | 2019 / 3 |
| Business Sector | Small Appliances & Home Accessories |
| Story | These days, we’re able to skip things we don’t want to see. Like pre-roll ads. Not everyone is that lucky. Millions of women in Africa walk hours a day for clean water. They can’t just “skip it.” To help Brita + Me to We’s campaign for change we filmed a real woman’s daily walk for water creating a 4 hour, 17 minute pre-roll ad. A custom annotation linked to Walmart's e-commerce site where users could purchase a specially marked product that brought clean water to someone in Africa for one full year. |
| Media Type | Case Study |
| Length | |
| Creative Director | Lyranda Martin-Evans |
| Creative Director | Travis Cowdy |
| Creative Director | Phil Coulter |
| Art Director | Stefan D’Aversa |
More Work
SEE ALLWorld Vision Case Study
- BRAND:
- World Vision
- AGENCY:
- Forsman & Bodenfors Toronto
Video Game
- BRAND:
- World Vision
- AGENCY:
- Forsman & Bodenfors Toronto
Train Set
- BRAND:
- World Vision
- AGENCY:
- Forsman & Bodenfors Toronto
Blanket
- BRAND:
- World Vision
- AGENCY:
- Forsman & Bodenfors Toronto
Blanket
- BRAND:
- World Vision
- AGENCY:
- Forsman & Bodenfors Toronto
Chocolate
- BRAND:
- World Vision
- AGENCY:
- Forsman & Bodenfors Toronto
Bedtime
- BRAND:
- World Vision
- AGENCY:
- Forsman & Bodenfors Toronto