| Title | Chroma |
| Brief | So much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism.
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| Agency |
Leo Burnett Paris
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| Campaign |
Chroma
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| Advertiser |
Musée de l'Homme
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| Brand |
Le Musée de l'Homme
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| Posted | November 2017 |
| Business Sector | Museums & Monuments
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| Story | Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism. |
| Problem | Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism. |
| Media Type |
Digital
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| Production Company |
Insurrection
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| Creative Director |
Kurt Novack
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| Creative Director |
David Martin Angelus
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| Copywriter |
Jean-François Le Marec
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| Art Director |
Laëtitia Chrétien
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| Director |
Raphael Vandenbussche
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| Director |
Jaryl Lim
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| Production Company Producer |
Arno Moria
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| Production Company |
Prodigious
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| Agency Producer |
Martine Joly
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| Illustrator |
Noma Bar
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| Graphic Designer |
Matthieu Droulez
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| Graphic Designer |
Julien Laudicina
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| Art Buyer |
Nathalie Benchetrit
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| Production Manager |
Théo Gall
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| Editor |
Michael Ferrier
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| Post Production |
Frédéric Lubin
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| Managing Director |
Régis Perrone
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| Account Manager |
Morgane Lutgen
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| Account Manager |
Philippe Pereira
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| Voice |
Charly Nyobe
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| Music Producer |
Boris Jeanne
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| Music Composer |
Brice Davoli
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| Advertising Manager |
Fanny Decobert
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| Advertising Manager |
Christel Bortoli
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| Advertising Manager |
Stéphanie Targui
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