Title | Dress |
Agency | Bacon |
Campaign | It's Just Stuff |
Advertiser | Hedvig |
Brand | Hedvig |
Date of First Broadcast/Publication | 2020 / 6 |
Business Sector | Insurance |
Philosophy | It's just stuff. The slogan of the new campaign by Swedish insurance company Hedvig will probably catch most people by surprise. Nonetheless, it is the payoff in a new campaign featuring stolen bikes, lost luggage and burning dresses, directed by Norwegian directing duo Matias & Mathias and produced by Bacon. The campaign was made with the insurance Hedvig's creative department. |
Media Type | Digital |
Length | |
Production Company | Bacon |
Marketing Director | Rebecca Lundin |
Production Manager | Margarita Kradjian |
Creative Director | Evelina Rônnung |
Creative Director | Petter Swanberg |
Producer | Pia Dueholm |
Director | Matias & Mathias |
Executive Producer | Samuel Cantor |
Production Coordinator | Nicholas Perry |
Director of Photography (DOP) | Andreas Bjørseth |
Lighting | Michael Sørensen |
Production Designer | Mads Jorgensen |
Production Design | Wonderland |
Wardrobe | Melanie Bushhave |
Post Production | Bacon XO |
Producer | Eli Mari Sandal |
Producer | Øystein Dyb |
Colorist | Julien Alary |
Sound Designer | Andreas Waag |
Editor | Matias & Mathias |