Consonant Skincare - "Reskinning Queen Street West"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Awards

8299

Brand: Consonant Skincare
Country: Canada

Advertiser: Consonant Skincare

Title	Reskinning Queen Street West
Agency	Zulu Alpha Kilo
Campaign	Reskinning Queen Street West
Advertiser	Consonant Skincare
Brand	Consonant Skincare
Date of First Broadcast/Publication	2018 / 7
Business Sector	Skin Care
Story	With 100% natural ingredients, Consonant is a skincare company doing things differently. With a new flagship location opening on Toronto’s Queen Street West, we needed to earn the attention of shoppers in one of Canada’s most vibrant retail environments. So, we looked for inspiration outside the skincare category and found it on the streets. Dry, damaged and cracked, we used the street’s textures to speak to the skincare needs Consonant’s products were designed to address.
Media Type	Poster
Length	88 seconds
Creative Director	Gary Watson
Designer	Jack Curtis
Designer	Ryan Booth
Copywriter	Dylan Verwey
Copywriter	Ian Dunlop
Copywriter	Monika Leck
Art Director	Kevin Sato
Art Director	Kyle Winsor
Art Director	Manali Kulkarni
Agency Producer	Teresa Bayley
Photographer	Shereen Mroueh
Account Management Team	Lisa Sousa
Account Management Team	Nadine Arsenault
Account Management Team	Skye Gandy
Chief Creative Officer	Zak Mroueh
Advertising Manager	William Baker
Advertising Manager	Kristina Breckon
Advertising Manager	Jynessa Marczuk
PR Agency	Rock-it Promotions
Public Relations	Kelly MacDonald
Public Relations	Myriam Tardif
Print Production Company	Seamliss Graphics and Marketing
Print production	Steve Cowan
Studio Artist	Ashleigh O’Brien
Studio Artist	Greg Heptinstall
Producer / Video	Kevin Corvetti
Producer / Video	Molly Calkins