Title | Instant Ride Idents : The Jonathan Ross Show |
Agency | Publicis London |
Campaign | Instant Ride Idents |
Advertiser | Renault |
Brand | Renault |
Date of First Broadcast/Publication | 2014 / 10 |
Business Sector | Automotive |
Story | The spots feature three colourful and adventurous characters who act out everyday scenarios with the Captur in a playful and entertaining way. Viewers see a spaceman walking his dog on the moon, a pilot trimming a cloud into a moustache and a deep-sea diver being helped with his shopping by a giant octopus. Publicis London introduced a graphic and stylish approach with the use of theatrical, playful, costumes and props. |
Philosophy | To convey the Renault Captur’s spirit of adventure in a way that’s in keeping with The Jonathan Ross Show. |
Media Type | Television |
Length | |
Production Company | Short Films |
Advertising Manager | Louise O’Sullivan |
Creative Director | Dave Sullivan |
Art Director | Jolyon Finch |
Copywriter | Steve Moss |
Account Director | Amber Faulkner |
Account Director | Alexandra Webb |
Agency Producer | Colin Hickson |
Director | Fern Beresford |
Producer | Jeremy Barnes |