Title | All That We Share – Connected |
Campaign | All That We Share – Connected |
Advertiser | TV 2 Denmark |
Brand | TV 2 Denmark |
Posted | July 2020 |
Business Sector | TV/Radio Programs & Stations |
Philosophy | 90% of the Danish population avoid speaking to strangers in public spaces. To address this issue, TV 2 Denmark created a social experiment to see how it affects people when they go from being strangers to being connected. The experiment needed a cast of people that were all connected to one another without knowing it themselves. These connections would end up as the storyline of the film. It took four investigative journalists four months’ of work to find this cast of 32 people. The film achieved over 66 million unpaid views. |
Media Type | Interactive Outdoor Experience |
Length | |
Creative Director | Chaga Signe Bruun |
Creative Team | Kristian Vestergaard |
Creative Team | Sophie Leegaard |
Creative Team | Thomas Torp |
Casting | Rikke Buxbom |
Casting | Søren Rasmussen |
Production Manager | Leonore Skousen |
Director | Christian Holten Bonke |
Executive Producer | Thor Brammer Jacobsen |
Producer | Nadja Kristensen |
Director of Photography (DOP) | Kasper Wind |
Sound Designer | Kevin Koch |
Music Composer | Kristian Eidnes Andersen |
Editor | Nicolaj Monberg |
Chief Marketing Officer (CMO) | Jacob Weinreich |
Head of Brand Marketing | Vicky Wassmann |
Head of Production | Helle Jensen |
Social Media Manager | Lars Aaes |
Project Manager | Julie Møller Lindblad |
Senior Brand Manager | Kasper Adsbøll |