Mohamed Selmi
Creative Director/ Arabic Copy Director | Content Lead at Dubai Media City
About me
A seasoned creative Arabic Copy Director, Content Lead and strategic thinker with a knack for stunning words. Empowered to solve problems and turn them into opportunities with innovative efficiency. Proven ability to use exceptional writing skills, with the right cultural insight and seamless creative adaptations. Proven track record of successfully fostering positive relationships with clients, always turning in high-quality work on or prior to the deadline. Ultra-fast turnover of work that often proves priceless at hectic times. Ability to write in different dialects, including Egyptian, Saudi, Emirati, and plain Khaleeji, in addition to classical Arabic. Excellent ability to neutralize linguistic and conceptual ambiguities resulting from trans-cultural nature.
The other half of myself is a screenwriter, lyricist, poet and short-story writer.
Specialties include:
• UX/ UI writing and naming
• ATL, BTL, digital and activation
• Through-the-line campaigns
• Creative conceptualization
• Website creation or redevelopment, content creation, brochures, catalogues, flyers and press releases
• Pitch presentations
• Regional relevance
Languages
- Arabic - Native
- English - Pro
Talent you might be interested in
Positions
Arabic Copy Director | Content Lead
• Enhance consumer engagement;
• Define, refine and edit content to meet personal or business objectives;
• Curate a diversity of unique voices, identities, and perspectives;
• Compose creative, meaningful and clear copy;
• Develop their unique brand tone of voice;
• Develop and enhance their digital presence;
• Write well-constructed documents or content; and
• Increase traffic to their business website.
