Illinois Council Against Handgun Violence - "Unforgotten (Case Film)"

FCB Chicago

FCB Chicago Chicago, United States

Awards

15644

This ad is part of the ACT Responsible Collection

Brand: Illinois Council Against Handgun Violence
Country: United States

Advertiser: Illinois Council Against Handgun Violence

Title	Unforgotten (Case Film)
Agency	FCB Chicago
Campaign	Unforgotten
Advertiser	Illinois Council Against Handgun Violence
Brand	Illinois Council Against Handgun Violence
Posted	May 2015
Business Sector	Public Safety, Health & Hygiene
Story	Introducing Unforgotten – an installation/exhibit that featured lifelike statues of gun violence victims in their actual clothes. A mobile app identified the nametag on each statue, activating video of a life that was lost but not forgotten. The app connected you to a website where you could read and share more stories of victims. Most importantly, the app also enabled you to immediately take action by volunteering and by signing a petition for change. The entire experience was documented with an online film.
Problem	30,000 victims die from gun violence in the US every year. People have become numb. How do you overcome their apathy and compel them to get involved? You turn apathy into action by bringing back the victims to tell their stories. And you bring them back with a live event in public spaces where they simply can’t be ignored.
Media Type	Case Study
Length	121 seconds
Chief Creative Officer	Todd Tilford
Group Creative Director	Chuck Rudnick
Art Director	Jordan Sparrow
Creative Producer	John Bleeden
Creative Producer	Rachel Chapman
Director	Ben Flaherty
Account Supervisor	Ky Anderson
Group Management Director	Karyn Kerner
Strategic Planner	Hayet Rida
Director Experience Planning	Katie Swindler
President	Virginia Devlin
Vice President (VP)	Alexis Valenti
Production Company	Lord + Thomas
Executive Producer	Katie Roach
Executive Producer	Jared Stachowitz
Editor	Steve Immer
Copywriter	Anthony Williams
Group Creative Director	Derek Sherman
Group Creative Director	John Skibicki