Matilda the Musical - "When I Grow Up"

AKA NYC

AKA NYC New York, United States

8269

Title	When I Grow Up
Agency	AKA NYC
Campaign	When I Grow Up
Advertiser	Dodgers Theatricals LTD, Matilda the Musical
Brand	Matilda the Musical
Date of First Broadcast/Publication	2015 / 4
Business Sector	Cinemas & Theatres
Tagline	When I Grow Up
Story	The cast of “Matilda the Musical” take their act out of the theater and onto the streets in an exuberant performance of “When I Grow Up.” The results are “pure joy,” “pure genius.”
Media Type	Television
Length	60 seconds
Soundtrack	When I Grow Up
Post Production	The Mill New York
Managing Partner	Elizabeth Furze
Managing Partner	Scott Moore
Executive Creative Director	Bashan Aquart
Account Manager	Elizabeth Findlay
Client Services Director	Jacob Matsumiya
Client Services Director	Jackie Lavanway
Vice President/Insights and Marketing	Janette Roush
Insights Analyst	Sam Gates
CONTENT MANAGER	Jamaal Parham
Copywriter	Lauren Guenther
Director	Jamaal+Bashan
Executive Producer	Adam Coffia
Producer	Monique Perreault
Cinematography	Adam McDaid
1st AD	Borjan Jovanovich
1st AC	Bianca Bahena
2nd AC	Matt Isgro
Choreographer	Danielle Flora
Art Department	Michele Liu
Wardrobe / Stylist	Elizabeth Birkett
Hair and Make-up	Mishelle Parry
Hair and Make-up	Andrew Velazquez
Location Manager	Joshua Shull
Production Coordinator	Edward Sniecikowski
Casting	Carley Flinn
Talent Coordinator	Beth Wall
Editor	Jamaal Parham
Editor	Stephen Mlinarcik
Colorist	Michael Rossiter
Audio Post Production	Plush
Audio Engineer	MIchael Lesveque