|Title||The Face of Litter|
|Agency||Ogilvy Hong Kong|
|Campaign||The Face of Litter|
|Advertiser||Hong Kong CleanUp|
|Brand||Hong Kong CleanUp|
|Date of First Broadcast/Publication|
|Business Sector||Environmental & Ecological Issues|
|Story|| Littering and excess waste is an ongoing problem that needs to be faced, once and for all.Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs.The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign.|
Learn more: http://www.ecozine.com/article/the-face-of-litter Join the Hong Kong Cleanup: HKcleanup.org
|Media Type||Case Study|
|Chief Creative Officer||Reed Collins|
|Executive Creative Director||Rafael Guida|
|Creative Director||Jim Fong|
|Head of Creative Technology||Craig Mason|
|Business Director||Viko Wong|
|Head of TV, Hogarth||Mikyung Kim|
|Copywriter||Momoko Yiu Senior|
|Art Director||Joseph Wong|
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