Mikyung Kim
Senior Producer at Ogilvy & Mather Hong Kong
Hong Kong, Hong Kong
TitleThe Face of Litter
Agency
Campaign The Face of Litter
Advertiser Hong Kong CleanUp
Brand Hong Kong CleanUp
Date of First Broadcast/Publication
Business Sector Environmental & Ecological Issues
Story Littering and excess waste is an ongoing problem that needs to be faced, once and for all.Taking this statement literally, the Hong Kong Cleanup used DNA phenotyping to put a face to litterbugs.The campaign can be seen around the city, warning people not to litter, at the risk of becoming the next face of the campaign.
Learn more: http://www.ecozine.com/article/the-face-of-litter Join the Hong Kong Cleanup: HKcleanup.org 
Media Type Case Study
Length
Chief Creative Officer
Executive Creative Director
Creative Director
Head of Creative Technology
Business Director
Head of TV, Hogarth
Copywriter
Art Director
Producer

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