Magnum - "Pleasure Verse (#NotAvailableInTheMetaverse)"

LOLA MullenLowe

LOLA MullenLowe Madrid, Spain

Awards

3178

Brand: Magnum
Country: Spain

Advertiser: Unilever

Title	Pleasure Verse (#NotAvailableInTheMetaverse)
Agency	LOLA MullenLowe
Campaign	#NotAvailableInTheMetaverse
Advertiser	Unilever
Brand	Magnum
Date of First Broadcast/Publication	2023 / 3
Business Sector	Ice Cream
Story	The campaign is composed of a beautiful short film featuring the journey of an avatar who puts on virtual reality goggles to escape to the real world. Whilst she familiarises herself and becomes fascinated with the real world, she is presented with a Magnum ice cream that is impossible for her to bite into and enjoy. After realising this, she removes the goggles in frustration and the line ‘Not available in the Metaverse’ appears.
Philosophy	LOLA MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal, there are still certain pleasures, like enjoying an ice cream, that can only be found in the real world.
Media Type	Web Film
Length	104 seconds
Market	Netherlands
Advertising Agency	LOLA MullenLowe
Executive Creative Director	Tomás Ostiglia
Managing Director	Tom Elliston
Account Director	Catalina Aguirre
Account Supervisor	Cristina Panea
Head of Production	Felipe Calviño
Chief Marketing Officer (CMO)	Julien Barraux
Advertising Manager	Ben Curtis
Advertising Manager	Sara Paixão
Brand Manager	Federico Russo
Advertising Manager	Anne Schreuder
Brand Manager	Tobias Sparnaaij
ASSISTANT BRAND MANAGER	Stephanie van Horn
Advertising Manager	Kim Lambregts
Advertising Manager	Yorick Chaudron
Creative Director	Jorge Zacher
Creative Director	Kevin Cabuli
Creative Team	Augusto Callegari
Creative Team	Pedro Mezzini
Design Director	Yan Graller de Oliveira
Art Director	Alan Chung
Designer	Alan Chung
Head of Strategy	Camilla Facin
PR manager	Enrique Caballero