Title | R+S |
Agency | Saatchi & Saatchi Los Angeles |
Campaign | Toyotathon Holiday Commercial |
Advertiser | Toyota Motor Corporation |
Brand | Toyota |
Date of First Broadcast/Publication | 2017 / 11 |
Business Sector | Automotive |
Story | “R+S” unfolds like a film as it tells a family’s multigenerational story using a much loved family tree as the centerpiece. The narrative starts with the grandparents as a young couple and the tree bares their initials, “R+S.” The story continues decades later after the tree has fallen from natural causes. During the holiday season the grandparents visit their daughter’s home to find a framed picture of themselves as a young couple in front of their special tree. As the rest of the family hides in anticipation, they see the inscription of their initials “R+S” on the table and quickly realize its their beloved tree. |
Media Type | Television & Cinema |
Length | |
Soundtrack | Novo Amor "Carry You" |
Telecine Company | MPC LA |
Chief Creative Officer | Jason Schragger |
Executive Creative Director | John Payne |
Creative Director | Leo Circo |
Copywriter | Chip McDonald |
Art Director | Chip McDonald |
Copywriter | Craig Lederman |
Copywriter | Richard Beahm |
Executive Director of Integrated Production | Lalita Koehler |
Director of Content Production | Sara Seibert |
Executive Producer | Sara Seibert |
Content Producer | Antonietta Croft |
Music Supervision | Kristen Hosack |
Project Manager | Katie Wood |
Project Manager | Jon Cindric |
Group Account Director | Jon Cindric |
Account Director | Nicole Timerson |
Management Supervisor | Lauren Messina |
Account Supervisor | Lauren Messina |
Chief Strategy Officer | Lauren Messina |
Strategic Planner | Brittany Berman |
Executive Communications Director | John Lisko |
Business Affairs Director | Linda Daubson |
Business Manager | Katie Banghart |
Business Manager | Erin D'Angelo |
Advertising Manager | Lisa Materazzo |
Advertising Manager | Scott Wracher |
Advertising Manager | Cynthia Carroll-Brown |
Advertising Manager | Nick Miller |
Advertising Manager | Eric Cavanagh |
Advertising Manager | Clinton Middleton |
Production Company | Park Pictures |
Executive Producer | Scott Howard |
Executive Producer | Jackie Kelman-Bisbee |
Head of Production | Anne Bobroff |
Line Producer | Caroline Kousidonis |
Director | Lance Acord |
Editing Company | Exile Editorial |
Executive Producer | CL Weaver |
Producer | Remy Foxx |
Editor | Shane Reid |
Assistant Editor | Cutler Gray |
Telecine | Ricky Gausis |
Finishing | ArsenalCreative |
Finished Artist | Matt Motal |
Finishing Producer | Pravina Sippy |
Mixer and Sound Designer | Loren Silber |
Sound Design and Mix | Lime Studios |