Kulov - "6 Takes of Drama"

Grey (Thailand) Ltd.

Grey (Thailand) Ltd. Bangkok, Thailand

Awards

3323

Brand: Kulov
Country: Thailand

Advertiser: Dhospaak

Title	6 Takes of Drama
Agency	Grey (Thailand) Ltd.
Campaign	6 Takes of Drama
Advertiser	Dhospaak
Brand	Kulov
Posted	March 2021
Business Sector	Spirits, Fortified Wines
Philosophy	In Thailand, a heavily Buddhist country, all alcohol advertising is highly regulated with very strict guidelines. Brands cannot communicate overtly the superiority of the product or come off as 'promoting drinking'. Kulov Vodka is smooth and superior for its 6 times distillation process. To say this, the strategy is to tie the message in with a problem that everyone can easily relate to: undistllled emotional posts on social media. Because we've all experienced impulsive posts (initiated by ourselves or others) that can cause unnecessary drama. Before you post something emotional, distilling your thoughts (6 times) will make sure conflicts can be easily avoided. The film ingeniously blends together the superiority of the product and a positive social message.
Media Type	Web Film
Length	388 seconds
Chief Creative Officer	Jureeporn Thaidumrong
Chief Creative Officer	Asawin Phanichwatana
Creative Director	Asawin Phanichwatana
Creative Director	Jesse Wong
Art Director	Pheraphas Jongphatcharanan
Copywriter	Jesse Wong
Chief Executive Officer (CEO)	Kanaporn Hutcheson
Chief Operating Officer (COO)	Thipayachand Hasdin
Production Company	Happy Ending Fillm
Chairman	Thor Santisiri
General Manager	Kanokkorn Seehapan
Copywriter	Natthinee Ruengves
Copywriter	Pandarie Somjit
Group Account Director	Vorawan Kaewket
Account Manager	Pitimon Protien
Planning Director	Jongkoch Dusittanakarin
Director	Nawapol Thamrongrattanarit
Production Company Producer	Pacharin Surawatanapongs