| Title | Pop To Life |
| Agency | Leo Burnett Chicago |
| Campaign | How Many Ways Can You Snap, Crackle, Pop |
| Advertiser | Kellogg's |
| Brand | Rice Krispies |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Food |
| Tagline | How Many Ways Can you Snap!, Crackle!, Pop!? |
| Story | For generations, making and decorating Kellogg’s Rice Krispies treats has been a favorite holiday activity for kids and parents. To reintroduce this tradition to today’s families, Rice Krispies has launched a magical new campaign as fun and festive as making the Rice Krispies treats themselves: “How Many Ways Can yo Snap!, Crackle!, Pop!?” The campaign brings to life the endless possibilities for holiday fun and creativity with the help of delightful animated treats, beloved, iconic Rice Krispies characters Snap!, Crackle! and Pop!—and a catchy original holiday jingle. For the first time ever, through the magic of 3D computer graphic (CG) animation, Snap! Crackle! and Pop! will live in the real world. Interact with smiling, dancing and flying Rice Krispies Treats. And inspire parents and kids like never before. When you combine Rice Krispies Treats, Snap!, Crackle!, Pop! and the creativity of kids and parents everywhere, the possibilities for holiday magic this year are indeed endless. |
| Media Type | Television |
| Length | |
| Creative Director | Graham Woodall |
| Creative Director | Mike Doyle |
| Creative Director | Ryan Bloecker |
| Director | Vincent Geraghty |
| Producer | Tom Cronin |
| Production Company | Bent Image Lab |
| Executive Producer | Derrick Huang |
| Executive Producer | Ray Di Carlo |
| Head of Production | Paul Diener |
| Animation/3D | Rob Shaw |
| Director | Rachel Harms |
| Music Company / Composer | The Elements |
| Sound | Particle Audio |
| Sound Engineer | Katy Mindeman |
| Sound Producer | Laura Feeney |