| Title | Bonds 'Mash Up' |
| Agency | Leo Burnett |
| Campaign | Bonds 'Mash Up' |
| Advertiser | Hanes Brands Australasia |
| Brand | Bonds |
| Posted | November 2018 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | As young millennial women are digitally focused and love sefl-expression and customisation, Bonds rethought the way they shopped for undies. Via film, social and online, users were driven to a Mash Up site where they could mash, mix and clash hundreds of styles. In fact they could instantly mix patterns by tapping anywhere on the screen. And of course they could shop their looks and share their creations on social channels. |
| Media Type | Digital |
| Art Director | Stacey Karayannis |
| Photographer | Georges Antoni |
| Production Company | Big Active |
| Director | Mat Maitland |
| Agency Producer | Eliza Malone |
| Associate Digital Director | Tim Shelley |
| Group Account Director | Amanda Nicoll |
| Senior Account Manager | Suzi Williamson |
| Digital Producer | Nick Baum |
| Music Negotiations | Karl Richter |
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