| Title | HSBC First on 1st |
| Agency | J. Walter Thompson Dubai |
| Campaign | First on 1st |
| Advertiser | HSBC |
| Brand | HSBC UAE |
| Date of First Broadcast/Publication | 2016 / 1 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | When it comes to your ambitions, we at HSBC are with you all the way. On the first morning of the year, we decided to surprise a few go-getters who stuck to their routine and resolutions. The passion and dedication that we were met with was truly contagious. Here’s wishing everyone an inspiring 2016, as we renew our resolve to help you reach your every goal. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Chief Creative Operations Officer | Chafic Haddad |
| Managing Director | Sabry Mohammed |
| Creative Director | Gautam Wadher |
| Creative Director | Akhilesh Bagri |
| Agency Content Producer | Aly Seifelnasr |
| Designer | Mahesh Powar |
| Account Manager | Zeina Saab |
| Account Executive | Roula Hajjar |
| Account Director | Nermine Barrada |
| Account Executive | Nabil El Kourdy |
| Head of Print Production | Jaafer Atwi |
| Production House | Deja Vu |
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