Title | Please! |
Brief | An older youth is asked to buy alcohol for a teen who is below the age limit. He refuses several times, but the younger boy begs, "Come on! Please!" The older boy relents, but the film cuts seamlessly to a scene of the younger kid trying to revive an unconscious friend later that night: "Come on! Please!" If you buy alcohol for an under-aged drinker, the consequences are your responsibility. |
Agency | TRY/Apt |
Campaign | Please! |
Advertiser | Vinmonopolet |
Brand | Government-owned alcoholic beverage retailer |
Posted | November 2017 |
Business Sector | Culture, Leisure & Sport |
Story | It is important for Vinmonopolet to show social responsibility, and among several things Vinmonopolet has a yearly campaign to prevent older youth to buy alcohol for under-aged children/teenagers. |
Production Company | Einar Film & Fortellinger |
Copywriter | Eirik Sørensen |
Art Director | Finn Christian |
Art Director | Eidam Knudsen |
Director | Aksel Hennie |
Production Company Producer | Guri Neby |
Account Director | Lars Mitlid |
Account Manager | Marte Heiersted |