| Title | LEGO. 90 years of play |
| Agency | RANKIN CREATIVE |
| Campaign | LEGO. 90 years of play |
| Advertiser | LEGO |
| Brand | LEGO |
| Date of First Broadcast/Publication | 2022 / 7 |
| Business Sector | Toys & Games |
| Philosophy | Playing connects humans of all generations. To celebrate 90 years of the world’s most fun brand, RANKIN CREATIVE partnered with Mischief PR and invited 90 people aged 1-90 to star in the campaign “LEGO. 90 years of play.” The ads, shot by world-famous photographer RANKIN, feature a line-up of brand lovers, like little Boaz (8 years of play) and his grandpa Paul (76 years of play), LEGO designers Matthew (46 years of play) and Amy (33 years of play), and celebrities such as former England footballer and BBC podcast host Peter Crouch (41 years of play) and model Ellie Goldstein (20 years of play). The series of portraits can be viewed online and will also be displayed in Manchester, Glasgow and various London locations. |
| Media Type | Digital |
| Length | |
| Creative Team | Opal Turner |
| Creative Team | Luke Lasenby |
| Creative Team | Ellie Jackson |
| Director / Photographer | Rankin . |
| Assistant Photographer | Charlie Cummings |
| Assistant Photographer | Doma Dovgialo |
| Assistant Photographer | Marcus Lister |
| Executive Producer | Beth Montague |
| Producer | Grace Finger |
| Producer | Kay Riley |
| Make-Up Artist | Marco Antonio |
| Make-Up Assistant | Stephanie Lui |
| Hair | Nick Irwin |
| Hair Assistant | Grace Dalgleish |
| Hair Assistant | Alastair Jubbs |
| Wardrobe / Stylist | Ellie Witt |
| Stylist Assistant | Katie Dulieu |
| Actor / Celebrity | Peter Crouch |