SVP Group Campaign Director at Ad Council / The Dollar General Literacy Foundation (DGLF)

New York, United States

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Ad Council / The Dollar General Literacy Foundation (DGLF) - "When You Graduate, They Graduate"

BBH New York

BBH New York New York, United States

2625

This ad is part of the ACT Responsible Collection

Brand: Ad Council / The Dollar General Literacy Foundation (DGLF)
Country: United States

Advertiser: Ad Council / The Dollar General Literacy Foundation (DGLF)

Title	When You Graduate, They Graduate
Agency	BBH New York
Campaign	When You Graduate, They Graduate
Advertiser	Ad Council / The Dollar General Literacy Foundation (DGLF)
Brand	Ad Council / The Dollar General Literacy Foundation (DGLF)
Date of First Broadcast/Publication	2022 / 5
Business Sector	Institutional/Public Interest/Non-Profit Org.
Philosophy	The Dollar General Literacy Foundation (DGLF) and the Ad Council are releasing new public service announcements (PSAs) today to reach adults without a high school diploma. As part of their longstanding Finish Your Diploma campaign, the new "When You Graduate, They Graduate" campaign shows that along with increased job opportunities and higher earnings, parental literacy and high school completion can have a positive ripple effect on the family. The campaign was developed pro bono by creative advertising agency BBH USA.
Media Type	Digital
Length	60 seconds
Music	Human
Advertising Manager	Heidi Arthur
Advertising Manager	Tracy Danicich
Advertising Manager	Brandi Piper
Advertising Manager	Hadley Britt
Advertising Manager	Rachelle Reeder
Advertising Manager	Meredith West
Advertising Manager	Sean Stokes
Advertising Manager	Khalem Charles
Advertising Manager	Rebecca Mir
Advertising Manager	Emil Zawatski
Advertising Manager	Denine Torre
Advertising Manager	Catherine Royka
Chief Creative Officer	Rafael Rizuto
Chief Executive Officer (CEO)	Amani Duncan
Creative Director	Sapna Ahluwalia
Creative Director	Yohan Daver
Senior Art Director	Jack Hwang
Art Director	Sofia Coelho
Copywriter	Isabella Ciardelli
Senior Content Producer	Shelley Giera
Account Director	Karley Edwards
Account Supervisor	Abby White
Strategy Director	Aaron Gaita
Strategist	Victoria Neal
Business Affairs Director	Daniella Vargas
Business Affairs	Grant Schuster
Head of Production	John Connolly
Production Company	Method NY
Director	Keenan Wetzel
DP	Matthew Pothier
Line Producer	Patricia Getker
Executive Producer	Michael Savitz
Photographer	James Adams
Editing Company	Hiatus
Editor	Shane Ford
Assistant Editor	Amanda Learman
Managing Director	Laura Hochthanner
Colorization	Rare Medium Group Inc.
Colorist	Mikey Rossiter
Music Composer	Jon Hubbell
Executive Producer, Music	James Dean Wells
Creative Lead, Music	Andrew Bloch
Mix Company	Post Human
Chief Engineer	Sloan Alexander
Audio Post Producer	Robert Suchecki
Mix Company	SqueakEClean
Audio Producer	Angelina Phengphong
Mixer	Surachai Sutthisasanakul