| Title | Incense of Memories |
| Agency | Wunderman Thompson Tokyo |
| Campaign | Incense of Memories |
| Advertiser | Kameyama Inc. |
| Brand | Kameyama Inc. |
| Date of First Broadcast/Publication | 2021 / 3 |
| Business Sector | Others |
| Story | To address Kameyama’s challenge, we proposed the idea of incense that would allow people to reminisce about the “individuality” and personalities of their loved ones, which the 400-year-old tradition of lighting straight incense sticks had not yet incorporated. Creating this new form of incense that allows us to feel the individuality of the deceased was needed for the true manifestation of updating this tradition so that those left behind can alleviate their feeling of grief and celebrate their loved ones’ lives in a more positive light than ever before. |
| Media Type | Case Study |
| Global Chief Creative Officer | Bas Korsten |
| Global Chief Creative Officer | Daniel Bonner |
| Chief Creative Officer | Takayuki Niizawa |
| Creative Director | Tetsuya Mita |
| Creative Director | Satoko Iida |
| Art Director | Tohko Kanzaki |
| Art Director | Ko Ishizaka |
| Account Manager | Sayaka Ono |
| Creative Producer | Hidenori Tsumoto |
| PR Communication Manager | Yuko Uchiyama |
| Activation Planner | Junpei Sango |
| Product Designer | Naoko Onishi |
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