Heineken - "The First Ahhh!"

Le Pub Sao Paulo, Brazil

189

Brand: Heineken
Country: Brazil

Advertiser: Heineken

Title	The First Ahhh!
Agency	Le Pub
Campaign	The First Ahhh
Advertiser	Heineken
Brand	Heineken
Date of First Broadcast/Publication	2024 / 4
Business Sector	Beers, Ciders, Lagers
Philosophy	There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. That’s why Heineken® today launches its global integrated campaign ‘The First Ahhh!’ – capturing the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken®. In the fast pace of today, the brewer recognizes that the feeling of refreshment is more important than ever – and it is something Heineken® has delivered to the world with its unique recipe for more than 150 years. ‘The First Ahhh!’ ATL highlights the ‘first sip’ feeling you get from its perfectly balanced taste. Meanwhile, the wider global campaign showcases Heineken®’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world.
Media Type	Television
Length	64 seconds
Chief Executive Officer (CEO)	Bruno Bertelli
Global Chief Creative Officer	Bruno Bertelli
Global Chief Creative Officer	Cristiana Boccassini
Chief Creative Officer	Mihnea Gheorghiu
Associate Creative Director	Alessandro Agnellini
Associate Creative Director	Fernando Dominguez
Associate Creative Director	Livio Gerosa
Chief Creative Officer	Felipe Cury
Executive Creative Director	Greg Kickow
Creative Director	Yan Prado
Creative Director	Rodrigo Visconti
Creative Director	Guy Lewis
Chief Strategy Officer	Sol Ghafoor
Group Strategy Director	James Moore
Strategic Planner	Alex Moore
Data Strategist	Ilko Petkov
Head of Strategy	Silvia Paes
Group Account Director	Madalina Marica
Account Manager	Tinatin Prangishvili
Client Services Director	Shirine Aoun
Account Manager	Giulia Anselmi Aguilera
Account Manager	Chiara Allievi
Production Company	Tempomedia Productions
Director	Alex Feil
Director of Photography (DOP)	Paul Guilhaume
Executive Producer	Vera Portz
Producer	GUNNAR MEYER
Editor	Iain Whitewright
Editor	Fabrizio Squeo
Colorist	Julien Alary
Post Production	Prodigious Bangkok
Post Production	Gabha Studios
Sound	DISC2DISC
Advertising Manager	Nabil Nasser
Advertising Manager	Daniela Iebba
Advertising Manager	Alexander Drake
Advertising Manager	Elena Marcos Izquierdo
Advertising Manager	Rob van Griensven
Advertising Manager	Valeria Lebedeva
Advertising Manager	Bram Reukers
Advertising Manager	Jonathan O’Lone
Advertising Manager	Felipe Delgado
Advertising Manager	Mark Van Iterson
Advertising Manager	Caroline van Hoff