Robert Capa Contemporary Photography Center - "Capa Vs. War"

INNOCEAN Europe

INNOCEAN Europe Frankfurt am Main, Germany

739

Title	Capa Vs. War
Agency	INNOCEAN Europe
Campaign	Capa vs War
Advertiser	Robert Capa Contemporary Photography Centre
Brand	Robert Capa Contemporary Photography Center
Date of First Broadcast/Publication	2024 / 2
Business Sector	Culture, Leisure & Sport
Story	The campaign uses images taken in the last century by the worldwide praised and recognized war photographer Robert Capa, but specifically chooses to show the ones that transcend time and can be mistaken for pictures of ongoing conflicts. It becomes evident how the campaign refers to the beliefs and ideas that the Hungarian photographer had for a world free of war. As once said by Capa himself, "I hope to stay unemployed as a war photographer till the end of my life."
Philosophy	Due to the unprecedented rise in the number of worldwide conflicts, the Robert Capa Contemporary Photography Center launches a campaign that shows how today's state of war is far more similar to our dark past than most would think.
Media Type	Case Study
Length	94 seconds
Photographer	Robert Capa
Advertising Manager	Kőrösi Orsolya
Chief Creative Officer	Gabriel Mattar
Executive Creative Director	Ricardo Wolff
Art Supervisor	Maso Correa Heck
Art Director	Ailton Henriques
Copywriter	Axel Fonteyne
Art Director	Luis García-Purriños
MOTION DESIGN	Carlos Suárez
Group Director	Jürgen Zienicke