Olay - "It’s time to change the Equation"

Publicis Singapore

Publicis Singapore Singapore, Singapore

1867

This ad is part of the ACT Responsible Collection

Brand: Olay
Country: Singapore

Advertiser: Procter & Gamble

Title	It’s time to change the Equation
Agency	Publicis Singapore
Campaign	#STEMTheGap
Advertiser	Procter & Gamble
Brand	Olay
Date of First Broadcast/Publication	2023 / 10
Business Sector	Hygiene & Personal Care Products
Media Type	Branded Content
Length	233 seconds
Market	India
Chief Creative Officer Global Clients	Ajay Vikram
Creative Director	Vaishnav Balasubramaniam
Senior Account Executive	Jarron Loh
Senior Art Director	Janath Gamage
Associate Creative Director	Yuste DeLucas
Executive Creative Director	Emmanuel Lalieve
Senior Producer	Sharon Leong
Senior Producer	Deepa Limaye
Managing Director	Penny Sadlier
EVP – Global Client Management	Michelle Whitesides
Regional Head of Strategy	Jordan Price
Strategic Planner	Pamela Lee
Regional Account Director	Khatkhanang Chavalitsakulchai
Production Company	Memesys Studios
Director / Producer	Shreya Dudheria
Director / Producer	Anand Gandhi
Executive Producer	Zain Memon
Cinematography	Satchith Paulose
Production Designer	Madhur Madhavan
Production Art Director	Swapnil Bhalerao
Editor	Jeevan Jena
Editor	Dharmendra Patella
Costume	Indrakshi Pattanaik
Costume	Kani Kusruti
Casting Director	Utkarsh Bhardwaj
Casting Director	Gábor Jr. Erdélyi
Sound Designer	Bishwadeep Chatterjee
VFX Supervisor	Nishikant Mohapatra
Colorist	Vineesh Vijayan
Hair and Makeup	Tarsha Kohli
Associate Director	Nadeem Ahmed
Associate Producer	Aayush Asthana
Line Producer	Mohammad Mubashshir
Head of Production	Sammeep S Arora
Post Production	Shiva Paswan
Graphic Artist	Alisha Coelho Pereira
Graphic Artist	Yash Patel
Research Lead	Aayush Asthana
Research Lead	Tammanna Aurora
Music Director	Sneha Khanwalkar
Music Producer	Shreya Gupta
Lyrics	Samyuktha PC
Lyrics	Shreya Gupta
Voice Talent	Maithili Shome
Cello	Kritskaya Tatiana
Cello	Venkatesh Iyer
Mix	Deepraj Raorane